Client: Go-to SkinCare
Role: UX/UI Design
Go-To Skincare is a rapidly growing e-commerce company founded by Zoë Foster Blake. Because Go-to is shifting towards a global big brand I was focusing on optimizing the user journey across all digital channels.
Major projects were improving the visual hierarchy of the navigation and footer. Also redesigning the checkout pages through usability testing as well as working on new interfaces for a sub-brand within the existing website.